- Rewrite homepage: practical headline, use-case cards, calm trust note
- Switch from purple to blue brand tokens across all pages
- Replace all CTA buttons with brand-primary, reserve green for success
- Remove emoji from template picker and compose page
- Replace unicode chevrons with SVG expand buttons in admin
- Redesign template picker modal with accessibility semantics
- Add aria-invalid, aria-describedby to form validation
- Add role=status/alert to loading, error, and result messages
- Remove inline styles, replace with scoped utility classes
- Update compose submit text, payment button, order empty state copy
- Remove icon field from letter templates